Know the Seller’s story and you have the keys win with any real estate investing strategy.
Whitney Nicely is a real estate investor from East Tennessee. Her real estate investing strategy focuses on connecting with sellers hearts and minds. This takes time, but once connected, the sellers want to sell to Whitney because they know her and she knows them.
Instead of grinding through thousands of calls, this southern gal has fun getting to know the sellers and what they are about. She also tells her story. She leverages Facebook to let all her contacts know what she is doing and what she is about. She is a real estate investors!
The story is where you will find the seller’s secrets. The answers that don’t show up on a spreadsheet, what they want and what they need from the sale. When you start with the answers to their problem, it’s a whole lot easier to reach a creative a solution that meets yours and the sellers goals.
Secrets like they:
So remember, as you race around to find the property, don’t forget to take the time to get to know the story of the seller and share your story. The more you connect, the more memorable you are to the seller. And, you might just get a deal.
For more go to:
Marketing is a part of any successful real estate investment strategy. Whether you pass business cards, mail letters, make cold calls, network, or go cyber, marketing is key to long term success
Tom Cafarella is a CPA turned real estate investor. What separates him from his competition is marketing.
After he got fired from his CPA job because he was spending all of his time learning about real estate, he started selling single family homes. He had some success, but realized he wanted to be an investor.
He recognized to be a profitable investor, you have to start with a purchase price that allows you to rehab, rent and refinance to a number that is agreeable with the bank. Meaning, you have to buy at a discount.
Marketing is the key to getting in front of owners who aren’t known to the marketplace. They don’t realize they want to sell. Then something happens, and because of your marketing, you are top of mind to solve their need to sell.
Tom started a real estate brokerage that has 200 agents. They use a marketing program that involves, mailers, calls and appointments. The mailings are sent out monthly and go to specific property owners with properties fit their sweet spot. This sweet spot includes: area of town, length of time they have owned the property, estimated remaining balance on their mortgage and age of the owner.
Mailings are followed with calls to cell phones. Their system allows an agent to call as many as 500 - 700 names per day depending on how many conversations they have. The purpose of the call is to set an appointment.
At the appointment, they have developed a set of questions that help identify if the seller is a prospect for selling at a discount for Tom’s investment team, or if they are a retail listing option for the agent. Either way, the agent has a potential sale.
For Tom, he has a team of 200 agents hunting for investment opportunities.
For more go to:
Warren Buffett, the CEO of Berkshire Hathaway, made his considerable fortune investing in the stock market. Last year Fortune magazine ranked him as the third wealthiest person on the planet with a net worth approaching $80 billion. But unknown to most people are Mr. Buffett’s two small real estate investments that he made long ago that have amply rewarded him for his willingness to invest outside his area of expertise.
And far more important than their profitability were the five common sense principles he learned from his real estate investments. And before I get into what those were let me give you a brief explanation of his real estate investments.
REAL ESTATE INVESTMENT #1
In 1986, he purchased a 400-acre farm located outside of Omaha, Nebraska. He purchased the farm from the Federal Deposit Insurance Corporation (FDIC) who had inherited it from a bank that failed. Mr. Buffett admits that he knows nothing about farming but he has a son who loves to farm so he turned the day-to-day operations over to him.
Although Mr. Buffett admits his lack of farming acumen he could easily recognize that purchasing the farm was a good investment decision. As he said, “I needed no unusual knowledge or intelligence to conclude that the investment had no downside and potentially had substantial upside.” Three decades later, the farm has tripled its earnings and is now worth five times what he paid for it.
REAL ESTATE INVESTMENT #2
In 1993, he purchased a retail property located adjacent to New York University that the Resolution Trust Corporation (RTC) was selling. A real estate bubble had popped and the RTC had been created to dispose of assets of failed savings institutions. His investment analysis was very rudimentary. The property had been poorly managed by the previous owner and then by the RTC. The vacancy at the property was well above the market’s vacancy rate for no apparent reason. The largest tenant’s rent was $5.00 per square foot compared to all the other tenants’ rent averaging $70.00 per square foot. He realized that when the current lease term expired for this tenant that the new rent on this space would improve the property’s cash flow dramatically.
And like the time he purchased the farm, he realized that he needed to turn the management of the property over to an experienced property manager, which he did. Over a relatively short period of time, the new property manager was able to lease the vacant space and to raise to market the rent on building’s largest tenant. As a result, the property’s net cash flow tripled and annual distributions currently exceed 35 percent of his original investment.
So those are Mr. Buffett’s two attempts at real estate investing. Both were highly successful. But as good as his results were the principles he learned were priceless.
LESSONS WARREN BUFFETT LEARNED FROM INVESTING IN REAL ESTATE
So what did Mr. Buffett learn from his two real estate investments? He learned five things that we as real estate investors should try to emulate.
For more go to: http://marshallcf.com/